PAMM Mother’s Day Pop Up

The assignment

For PAMM Mother’s Day, Jade Lilly created a textile portrait activation that blended fiber texture with the natural elements already present at the museum. The set extended the surrounding landscape into a dreamy and imaginative environment designed for mothers and families to create portraits together.

Jade’s role

Jade led the concept development, creative direction, textile set design, fabrication, installation, and activation photography.

What was created

• Creative concept and visual direction
• Fiber textures woven into the museum’s natural environment
• Textile set design and fabrication
• Installation
• Family portrait activation
• Activation photography

Guest experience

Families stepped into a soft visual world where layered fibers and the museum’s natural surroundings flowed together, a dreamlike setting for Mother’s Day portraits that felt imaginative, personal, and museum worthy.