- Client or institution
- Jade Lilly Studio and Strings Attached Yarn Shop
- Location
- Traveling activation
- Date
- Ongoing
- Project type
- Traveling interactive charm activation
Photography credits
Photography by Jade Lilly Studio
Collaborators
Strings Attached Yarn Shop
The assignment
The Strings Attached Joy Bar is Jade Lilly Studio’s signature interactive charm experience, inviting guests to create a handmade keepsake that reflects their personality, mood, and sense of joy. Guests choose a charm shape, select their colors, and decide how they want to wear or use the finished piece.
Jade’s role
Jade developed the original concept and leads the creative direction, charm design, handmade fabrication, activation styling, production, and guest experience.
What was created
- Custom charm menu and color selection
- Handmade knit cord charms
- Choice of wearable and functional backings
- Interactive Joy Bar display and styling
- Guest guidance and live customization
- Personalized keepsakes for every participant
Guest experience
Guests move through a simple and joyful creative process. They begin with a shape that speaks to them, build a personal color combination, and choose whether the charm becomes a keychain, earring, hair accessory, clothing pin, or bag charm. The result is part activation, part handmade artwork, and entirely personal.
The build
