The Lip Bar Silver Spoon Campaign

The assignment

For The Lip Bar’s Silver Spoon launch, Jade Lilly translated the product story into a physical campaign set built for beauty imagery and video. The concept turned the idea of the silver spoon into a bold editorial dining world, giving the new glossy lip serum a setting that felt playful, polished, and aspirational.

Jade’s role

Jade served as the campaign set designer, shaping the visual environment and styling the physical scene for the production. Her work connected the product concept to the location, props, surfaces, and compositions captured on camera.

What was created

• Campaign set concept and design
• Dining inspired visual environment
• Prop styling and set dressing
• Product focused compositions
• Set preparation for campaign photography and video

Guest experience

The set transformed the campaign message into a world the models and products could inhabit. By treating the table as the central visual language, the environment made Silver Spoon feel like an invitation to luxury, confidence, and self expression while keeping the beauty products at the center of every frame.