- Client or institution
- SUĀDE with SaySukii and Jade Lilly
- Location
- The Betsy Hotel, Miami Beach, Florida
- Date
- Jun 13, 2024 to Jun 15, 2024
Results
- Environments created
- Six immersive rooms across one weekend
Photography credits
Photography by Jade Lilly for SUĀDE
Collaborators
SUĀDE, the creative collaboration between Jade Lilly and SaySukii
The assignment
For HOORAE House during the American Black Film Festival, SUĀDE, the creative collaboration between Jade Lilly and SaySukii, designed six immersive spaces for guests to explore, connect, and create portraits. Five rooms were created within The Betsy Hotel, followed by a sixth environment in the ballroom for the official after party.
Jade’s role
SUĀDE contributed concept development, creative direction, set design, fabrication, installation, photo activation, and photography.
What was created
- Creative concept and experiential direction
- Immersive set design and fabrication
- Design and installation of five rooms at The Betsy Hotel
- Ballroom environment for the after party
- Experiential and event photography
Guest experience
Guests moved through five distinct rooms at The Betsy Hotel, each designed for interaction, connection, and image making. The experience then expanded into a sixth space in the ballroom for the after party, giving HOORAE House a cohesive visual world across the ABFF weekend.
The build
